This week’s topics
Review and coursework completion
- Reviewing the learning outcomes
- Completing and checking coursework against the criteria
- Self-assessment
What you will be able to do
- 1.1 Discuss recent developments in social media that have changed the way businesses promote products and services.
- 1.2 Identify sources for social media channels to meet business needs.
- 1.3 State the importance of publishing social media content which engages the audience.
- 1.4 Explain the risks and issues related to social media engagement.
- 2.1 Discuss considerations for regular posts and other content to be published on social media websites.
- 2.2 Explain the relationship between a social media website and company website.
- 2.3 Evaluate strategy required to create and encourage an online community.
- 3.1 Explain why a social media policy is important and consider the implications of not having a policy in place.
- 3.2 Develop a social media policy for a business.
- 3.3 Produce a plan to use social media in a business environment.
- 3.4 Produce a reflective account of the plan to suggest improvements.
Activity
Guided review of every criterion; coursework completion clinic and peer review.
Study materials
The teaching notes, exercises and videos of this week are in the student portal. Your portal is set up as soon as you receive final acceptance, so you can open them before the semester starts.
