This week’s topics
Building and Evaluating Online Communities
- User-generated content initiatives
- Community moderation strategies
- Brand advocacy programmes
- Sentiment analysis
- How User Generated Content Can Help Your Business Grow
- 305 | Do's & Don'ts for Building Relationships & Forming Community - Social Entrepreneurship Course
- Thematic Analysis of Social Media data (50,000 YouTube Comments)
What you will be able to do
- 2.3 Evaluate strategy required to create and encourage an online community.
Activity
Start with this week’s 4 videos, then: Seminar, guided reading and a short written task: evaluate strategy required to create and encourage an online community.
Study materials
Videos
- How User Generated Content Can Help Your Business Grow · YouTube · HubSpot Marketing · 4 min · for registered students
- 305 | Do's & Don'ts for Building Relationships & Forming Community - Social Entrepreneurship Course · YouTube · YaleCourses · 7 min · for registered students
- Thematic Analysis of Social Media data (50,000 YouTube Comments) · YouTube · Qualitative Researcher Dr Kriukow · 14 min · for registered students
Further resources
- Foundations of Information Systems, 1.1: Web 2.0 and Social Media Platforms · PDF · OpenStax, textbook chapter; pp. 15–16 · for registered students
- Principles of Marketing, ch. 16: Direct, Online, Social Media, and Mobile Marketing · PDF · OpenStax, textbook chapter; pp. 547–582 · for registered students
- Workplace Software and Skills, 8.5: Social Media in Business · PDF · OpenStax, textbook chapter; pp. 552–559 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
