This week’s topics
Audience Engagement and Digital Risks
- Engagement metrics and brand loyalty
- Negative feedback and viral backlash
- Data privacy regulations
- Copyright and intellectual property
- Listening and engagement on social media | Google Digital Marketing & E-commerce Certificate
- Social Media Risks In Business
- Navigating Social Media Risks Protect Your Brand from PR Disasters
- Data protection, copyright and the law
What you will be able to do
- 1.3 State the importance of publishing social media content which engages the audience.
- 1.4 Explain the risks and issues related to social media engagement.
Activity
Start with this week’s 4 videos, then: Seminar, guided reading and a short written task: state the importance of publishing social media content which engages the audience.
Study materials
Videos
- Listening and engagement on social media | Google Digital Marketing & E-commerce Certificate · YouTube · Grow with Google · 37 min · for registered students
- Social Media Risks In Business · YouTube · Legal Lioness · 15 min · for registered students
- Navigating Social Media Risks Protect Your Brand from PR Disasters · YouTube · Centraleyes - Next Generation GRC · 5 min · for registered students
- Data protection, copyright and the law · Oak National Academy, Key Stage 4 (GCSE level) · for registered students
Further resources
- Principles of Marketing, 16.4: Ethical Issues in Digital Marketing · PDF · OpenStax, textbook chapter; pp. 559–563 · for registered students
- Intellectual property: an overview (GOV.UK) · Reading · GOV.UK, guidance · for registered students
- Introduction to Business 2e, 2.2: The headline or social media test · PDF · OpenStax, textbook chapter; p. 61 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
