Assignment workshop: research, planning and referencing

This week’s topics

Assignment workshop: research, planning and referencing

1. Unpacking the assignment brief and criteria
2. Finding and evaluating sources
3. Planning and referencing
4. Writing a business research report
5. The project brief

What you will be able to do

• 1.1 Discuss recent developments in social media that have changed the way businesses promote products and services.
• 1.2 Identify sources for social media channels to meet business needs.
• 1.3 State the importance of publishing social media content which engages the audience.
• 1.4 Explain the risks and issues related to social media engagement.
• 2.1 Discuss considerations for regular posts and other content to be published on social media websites.
• 2.2 Explain the relationship between a social media website and company website.
• 2.3 Evaluate strategy required to create and encourage an online community.
• 3.1 Explain why a social media policy is important and consider the implications of not having a policy in place.
• 3.2 Develop a social media policy for a business.
• 3.3 Produce a plan to use social media in a business environment.
• 3.4 Produce a reflective account of the plan to suggest improvements.

Activity

Start with this week’s 2 videos, then: Plan the unit assignment against every criterion; source and reference the evidence.

Study materials

Videos

• Writing a business research report · YouTube · RMIT University Library Videos · 9 min · for registered students
• The project brief · Oak National Academy, Key Stage 4 (GCSE level) · for registered students

Further resources

• Writing for Success, ch. 8.1–8.3: Prewriting, outlining and drafting · PDF · Saylor Academy, textbook chapter; pp. 281–318 · for registered students
• Evaluating Information: Applying the CRAAP Test · PDF · Other, report · for registered students
• Harvard Referencing quick guide 2025 (York St John University) · PDF · Other, report · for registered students