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Level 3 Foundation Diploma in Information Technology

Website and Social Channel Integration

IT306 · Social Media for Business — Week 5 of 16

CourseIT306
Week5 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Website and Social Channel Integration

  1. Inbound referral traffic funnels
  2. Social sharing widgets and embeds
  3. Landing page consistency
  4. Conversion pixel tracking
  5. How to Use Social Media to Promote Your Business and Drive Traffic to Your Website
  6. Drive Traffic To Your Website With Social Media - Social Media Marketing Tips
  7. How to Drive Traffic to Your Website — Social Media Training

What you will be able to do

  • 2.2 Explain the relationship between a social media website and company website.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: explain the relationship between a social media website and company website.

Study materials

Videos

  • How to Use Social Media to Promote Your Business and Drive Traffic to Your Website · YouTube · Think Media · 9 min · for registered students
  • Drive Traffic To Your Website With Social Media - Social Media Marketing Tips · YouTube · Mike Locke · 10 min · for registered students
  • How to Drive Traffic to Your Website — Social Media Training · YouTube · Social Media Online Classes · 7 min · for registered students

Further resources

  • Workplace Software and Skills, 8.1: What Are Content Management Systems? · PDF · OpenStax, textbook chapter; pp. 516–525 · for registered students
  • Introduction to Business 2e, 12.10: Trends in Social Media · PDF · OpenStax, textbook chapter; pp. 427–428 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 4Week 6
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Evolution of Social Media in Business
  • Week 2: Selecting Social Media Channels
  • Week 3: Audience Engagement and Digital Risks
  • Week 4: Publishing Considerations and Content Curation
  • Week 5: Website and Social Channel Integration
  • Week 6: Building and Evaluating Online Communities
  • Week 7: Importance of Social Media Governance
  • Midterm: Midterm evaluation
  • Week 9: Developing an Organisational Social Media Policy
  • Week 10: Creating a Strategic Social Media Plan
  • Week 11: Plan Review and Reflective Practice
  • Week 12: Applying Social Media for Business in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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