This week’s topics
Importance of Social Media Governance
- Brand reputation management
- Risks of unmonitored employee posting
- Legal liabilities
- Consequences of policy omission
- Social Media in the Workplace Explained (Benefits, Risks, Policies + Examples)
- Governance, Risk and Social Media (SOCIAL MEDIA MARKETING) (S9 EP2)
- Social Media: Risk and Reward
- Legal and ethical considerations in creating digital artefacts
What you will be able to do
- 3.1 Explain why a social media policy is important and consider the implications of not having a policy in place.
Activity
Start with this week’s 4 videos, then: Seminar, guided reading and a short written task: explain why a social media policy is important and consider the implications of not having a policy in place.
Study materials
Videos
- Social Media in the Workplace Explained (Benefits, Risks, Policies + Examples) · YouTube · ITGeekGurl · 12 min · for registered students
- Governance, Risk and Social Media (SOCIAL MEDIA MARKETING) (S9 EP2) · YouTube · Course master · 13 min · for registered students
- Social Media: Risk and Reward · YouTube · KPMGRiskCompliance · 10 min · for registered students
- Legal and ethical considerations in creating digital artefacts · Oak National Academy, Key Stage 4 (GCSE level) · for registered students
Further resources
- Business Ethics, 7.5: Criticism of the Company and Whistleblowing · PDF · OpenStax, textbook chapter; pp. 199–205 · for registered students
- Introduction to Business 2e, 2.2: The headline or social media test · PDF · OpenStax, textbook chapter; p. 61 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
