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Level 3 Foundation Diploma in Information Technology

Selecting Social Media Channels

IT306 · Social Media for Business — Week 2 of 16

CourseIT306
Week2 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Selecting Social Media Channels

  1. Platform demographic profiling
  2. B2B versus B2C channel suitability
  3. Competitor channel audits
  4. Resource and budget alignment
  5. The BEST Social Media Platforms for Business in 2026 | Which Is Best For YOUR Business?
  6. Which Social Media Platform is Best for Your Business? (Full Breakdown!)
  7. Top Social Media Platforms for Businesses

What you will be able to do

  • 1.2 Identify sources for social media channels to meet business needs.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: identify sources for social media channels to meet business needs.

Study materials

Videos

  • The BEST Social Media Platforms for Business in 2026 | Which Is Best For YOUR Business? · YouTube · LYFE Marketing · 19 min · for registered students
  • Which Social Media Platform is Best for Your Business? (Full Breakdown!) · YouTube · Brand24 · 7 min · for registered students
  • Top Social Media Platforms for Businesses · YouTube · Metricool · 11 min · for registered students

Further resources

  • A comparison of social media marketing between B2B, B2C and mixed business models · PDF · Reading, article · for registered students
  • Workplace Software and Skills, 8.5: Social Media in Business · PDF · OpenStax, textbook chapter; pp. 552–559 · for registered students
  • Introduction to Business 2e, 12.10: Trends in Social Media · PDF · OpenStax, textbook chapter; pp. 427–428 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 1Week 3
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Evolution of Social Media in Business
  • Week 2: Selecting Social Media Channels
  • Week 3: Audience Engagement and Digital Risks
  • Week 4: Publishing Considerations and Content Curation
  • Week 5: Website and Social Channel Integration
  • Week 6: Building and Evaluating Online Communities
  • Week 7: Importance of Social Media Governance
  • Midterm: Midterm evaluation
  • Week 9: Developing an Organisational Social Media Policy
  • Week 10: Creating a Strategic Social Media Plan
  • Week 11: Plan Review and Reflective Practice
  • Week 12: Applying Social Media for Business in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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