Social Media for Business

Course Description

The aim of this unit is to allow learners to explore how businesses use social media to promote their products and services. Learners will also create a social media policy and plan to meet business requirements.

Course Objectives

The aim of this unit is to allow learners to explore how businesses use social media to promote their products and services. Learners will also create a social media policy and plan to meet business requirements.

Key Topics

1. LO1: Understand the importance of using social media in a business environment.
2. LO2: Understand the need for social media content planning and publishing in a business environment.
3. LO3: Be able to develop a policy and a plan to use social media in a business environment.

Course Outline

Learning Outcomes

1. LO1 Understand the importance of using social media in a business environment.
2. 1.1 Discuss recent developments in social media that have changed the way businesses promote products and services.
3. 1.2 Identify sources for social media channels to meet business needs.
4. 1.3 State the importance of publishing social media content which engages the audience.
5. 1.4 Explain the risks and issues related to social media engagement.
6. LO2 Understand the need for social media content planning and publishing in a business environment.
7. 2.1 Discuss considerations for regular posts and other content to be published on social media websites.
8. 2.2 Explain the relationship between a social media website and company website.
9. 2.3 Evaluate strategy required to create and encourage an online community.
10. LO3 Be able to develop a policy and a plan to use social media in a business environment.
11. 3.1 Explain why a social media policy is important and consider the implications of not having a policy in place.
12. 3.2 Develop a social media policy for a business.
13. 3.3 Produce a plan to use social media in a business environment.
14. 3.4 Produce a reflective account of the plan to suggest improvements.