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Level 3 Foundation Diploma in Information Technology

Publishing Considerations and Content Curation

IT306 · Social Media for Business — Week 4 of 16

CourseIT306
Week4 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Publishing Considerations and Content Curation

  1. Editorial calendar design
  2. Content variety and formats
  3. Scheduling tools
  4. Tone of voice and posting frequency
  5. Social media strategy, planning, and publishing | Google Digital Marketing & E-commerce Certificate
  6. How To Create An Effective Social Media Calendar (FREE TEMPLATE)

What you will be able to do

  • 2.1 Discuss considerations for regular posts and other content to be published on social media websites.

Activity

Start with this week’s 2 videos, then: Seminar, guided reading and a short written task: discuss considerations for regular posts and other content to be published on social media websites.

Study materials

Videos

  • Social media strategy, planning, and publishing | Google Digital Marketing & E-commerce Certificate · YouTube · Grow with Google · 31 min · for registered students
  • How To Create An Effective Social Media Calendar (FREE TEMPLATE) · YouTube · HubSpot Marketing · 6 min · for registered students

Further resources

  • Workplace Software and Skills, 8.5: Social Media in Business · PDF · OpenStax, textbook chapter; pp. 552–559 · for registered students
  • Social media marketing and advertising · PDF · Reading, article · for registered students
  • Writing Guide, 18.3: Genre, Audience, Purpose, Organization · PDF · OpenStax, textbook chapter; pp. 595–600 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 3Week 5
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Evolution of Social Media in Business
  • Week 2: Selecting Social Media Channels
  • Week 3: Audience Engagement and Digital Risks
  • Week 4: Publishing Considerations and Content Curation
  • Week 5: Website and Social Channel Integration
  • Week 6: Building and Evaluating Online Communities
  • Week 7: Importance of Social Media Governance
  • Midterm: Midterm evaluation
  • Week 9: Developing an Organisational Social Media Policy
  • Week 10: Creating a Strategic Social Media Plan
  • Week 11: Plan Review and Reflective Practice
  • Week 12: Applying Social Media for Business in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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