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Level 3 Foundation Diploma in Information Technology

Evolution of Social Media in Business

IT306 · Social Media for Business — Week 1 of 16

CourseIT306
Week1 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Evolution of Social Media in Business

  1. Algorithmic feed changes
  2. Short-form video adoption
  3. Social commerce integration
  4. Influencer collaborations
  5. Introduction to social media marketing | Google Digital Marketing & E-commerce Certificate
  6. 3 KEY reasons why businesses use Influencer Marketing
  7. 5 Reasons why a Business Needs Social Media
  8. Social media bubbles

What you will be able to do

  • 1.1 Discuss recent developments in social media that have changed the way businesses promote products and services.

Activity

Start with this week’s 4 videos, then: Seminar, guided reading and a short written task: discuss recent developments in social media that have changed the way businesses promote products and services.

Study materials

Videos

  • Introduction to social media marketing | Google Digital Marketing & E-commerce Certificate · YouTube · Grow with Google · 24 min · for registered students
  • 3 KEY reasons why businesses use Influencer Marketing · YouTube · Two Teachers · 3 min · for registered students
  • 5 Reasons why a Business Needs Social Media · YouTube · Two Teachers · 8 min · for registered students
  • Social media bubbles · Oak National Academy, Key Stage 4 (GCSE level) · for registered students

Further resources

  • Introduction to Business 2e, 12.10: Trends in Social Media · PDF · OpenStax, textbook chapter; pp. 427–428 · for registered students
  • Workplace Software and Skills, 8.5: Social Media in Business · PDF · OpenStax, textbook chapter; pp. 552–559 · for registered students
  • Principles of Marketing, ch. 16.2: Social media and mobile marketing · PDF · OpenStax, textbook chapter; pp. 544–552 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 2
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Evolution of Social Media in Business
  • Week 2: Selecting Social Media Channels
  • Week 3: Audience Engagement and Digital Risks
  • Week 4: Publishing Considerations and Content Curation
  • Week 5: Website and Social Channel Integration
  • Week 6: Building and Evaluating Online Communities
  • Week 7: Importance of Social Media Governance
  • Midterm: Midterm evaluation
  • Week 9: Developing an Organisational Social Media Policy
  • Week 10: Creating a Strategic Social Media Plan
  • Week 11: Plan Review and Reflective Practice
  • Week 12: Applying Social Media for Business in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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