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Level 3 Foundation Diploma in Information Technology

Applying Social Media for Business in practice: case studies

IT306 · Social Media for Business — Week 12 of 16

CourseIT306
Week12 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Applying Social Media for Business in practice: case studies

  1. Case analysis
  2. Linking theory to practice
  3. Evaluating evidence
  4. Evaluating Evidence: Crash Course Navigating Digital Information #6

What you will be able to do

  • 1.1 Discuss recent developments in social media that have changed the way businesses promote products and services.
  • 2.1 Discuss considerations for regular posts and other content to be published on social media websites.
  • 2.3 Evaluate strategy required to create and encourage an online community.

Activity

Start with this week’s 2 videos, then: Case-study workshop: apply the unit’s concepts to a real or realistic case and evaluate the outcome.

Study materials

Videos

  • Evaluating Evidence: Crash Course Navigating Digital Information #6 · YouTube · CrashCourse · 13 min · for registered students
  • Social Media: Crash Course Navigating Digital Information #10 · YouTube · CrashCourse · 17 min · for registered students

Further resources

  • Social media as a destination marketing tool: its use by national tourism organisations · PDF · Reading, article · for registered students
  • A comparison of social media marketing between B2B, B2C and mixed business models · PDF · Reading, article · for registered students
  • Writing Guide with Handbook, ch. 8.5: Writing an analytical report · PDF · OpenStax, textbook chapter; pp. 254–267 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 11Week 13
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Evolution of Social Media in Business
  • Week 2: Selecting Social Media Channels
  • Week 3: Audience Engagement and Digital Risks
  • Week 4: Publishing Considerations and Content Curation
  • Week 5: Website and Social Channel Integration
  • Week 6: Building and Evaluating Online Communities
  • Week 7: Importance of Social Media Governance
  • Midterm: Midterm evaluation
  • Week 9: Developing an Organisational Social Media Policy
  • Week 10: Creating a Strategic Social Media Plan
  • Week 11: Plan Review and Reflective Practice
  • Week 12: Applying Social Media for Business in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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