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Level 3 Foundation Diploma in Information Technology

Developing an Organisational Social Media Policy

IT306 · Social Media for Business — Week 9 of 16

CourseIT306
Week9 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Developing an Organisational Social Media Policy

  1. Acceptable use definitions
  2. Crisis escalation protocols
  3. Brand consistency rules
  4. Account security measures
  5. Ep. 9 - Social Media Risk

What you will be able to do

  • 3.2 Develop a social media policy for a business.

Activity

Start with this week’s video, then: Seminar, guided reading and a short written task: develop a social media policy for a business.

Study materials

Videos

  • Ep. 9 - Social Media Risk · YouTube · Compliance Communication Toolkit · 6 min · for registered students
  • Governance, Risk and Social Media (SOCIAL MEDIA MARKETING) (S9 EP2) · YouTube · Course master · 13 min · for registered students
  • The risks around Social Media - Risk Management · YouTube · Paladin Risk · 5 min · for registered students

Further resources

  • Business Ethics, 7.5: Criticism of the Company and Whistleblowing · PDF · OpenStax, textbook chapter; pp. 199–205 · for registered students
  • Business Communication for Success, ch. 17: Negative News and Crisis Communication · PDF · Saylor Academy, textbook chapter; PDF pp. 646–678 · for registered students
  • Principles of Marketing, ch. 9.5: Branding and brand development · PDF · OpenStax, textbook chapter; pp. 316–320 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
MidtermWeek 10
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Evolution of Social Media in Business
  • Week 2: Selecting Social Media Channels
  • Week 3: Audience Engagement and Digital Risks
  • Week 4: Publishing Considerations and Content Curation
  • Week 5: Website and Social Channel Integration
  • Week 6: Building and Evaluating Online Communities
  • Week 7: Importance of Social Media Governance
  • Midterm: Midterm evaluation
  • Week 9: Developing an Organisational Social Media Policy
  • Week 10: Creating a Strategic Social Media Plan
  • Week 11: Plan Review and Reflective Practice
  • Week 12: Applying Social Media for Business in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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