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Level 3 Foundation Diploma in Information Technology

Creating a Strategic Social Media Plan

IT306 · Social Media for Business — Week 10 of 16

CourseIT306
Week10 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Creating a Strategic Social Media Plan

  1. SMART campaign objectives
  2. Audience persona mapping
  3. Resource allocation
  4. Milestone setting and scheduling
  5. Marketing Aims, Objectives & Campaign Rationale | BTEC National Business Unit 2
  6. Create a Marketing Plan - Step by step
  7. How to Make a Detailed Persona Profile (Pt 7/11)
  8. Setting project aims and objectives

What you will be able to do

  • 3.3 Produce a plan to use social media in a business environment.

Activity

Start with this week’s 4 videos, then: Seminar, guided reading and a short written task: produce a plan to use social media in a business environment.

Study materials

Videos

  • Marketing Aims, Objectives & Campaign Rationale | BTEC National Business Unit 2 · YouTube · tutor2u · 45 min · for registered students
  • Create a Marketing Plan - Step by step · YouTube · The Marketing Channel - MKTG 101 · 35 min · for registered students
  • How to Make a Detailed Persona Profile (Pt 7/11) · YouTube · MIT Bootcamps · 5 min · for registered students
  • Setting project aims and objectives · Oak National Academy, Key Stage 4 (GCSE level) · for registered students

Further resources

  • Principles of Marketing, ch. 16: The Marketing Plan · PDF · Saylor Academy, textbook chapter; pp. 507–542 · for registered students
  • Principles of Marketing, ch. 13.4: Steps in the IMC planning process · PDF · OpenStax, textbook chapter; pp. 448–458 · for registered students
  • Social media marketing strategy: definition, conceptualization, taxonomy, validation · PDF · Reading, article · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 9Week 11
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Evolution of Social Media in Business
  • Week 2: Selecting Social Media Channels
  • Week 3: Audience Engagement and Digital Risks
  • Week 4: Publishing Considerations and Content Curation
  • Week 5: Website and Social Channel Integration
  • Week 6: Building and Evaluating Online Communities
  • Week 7: Importance of Social Media Governance
  • Midterm: Midterm evaluation
  • Week 9: Developing an Organisational Social Media Policy
  • Week 10: Creating a Strategic Social Media Plan
  • Week 11: Plan Review and Reflective Practice
  • Week 12: Applying Social Media for Business in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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