This week’s topics
Performance Analysis in International Tourism
- Financial yield metrics and RevPAR analysis
- Market share and competitive benchmarking
- Parsing international company reports
- Quantitative evaluation of operational efficiency
- Benchmarking Techniques for Strategy Development
- Market Share and Market Size Variances Demystified | Variance Analysis Help | ACCA PM F5
- Mix and Yield variances - Variance analysis - ACCA Performance Management (PM)
What you will be able to do
- 2.1 Analyse the performance of an international tourism or hospitality organisation using company and market data.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: analyse the performance of an international tourism or hospitality organisation using company and market data.
Study materials
Videos
- Benchmarking Techniques for Strategy Development · YouTube · Galton College · 41 min · for registered students
- Market Share and Market Size Variances Demystified | Variance Analysis Help | ACCA PM F5 · YouTube · Steve Willis ACCA · 14 min · for registered students
- Mix and Yield variances - Variance analysis - ACCA Performance Management (PM) · YouTube · OpenTuition · 36 min · for registered students
- Update on the latest development in international tourism · YouTube · UN Tourism · 8 min · for registered students
Further resources
- Introduction to Financial Accounting, Lyryx 2023-A, ch. 12: Financial Statement Analysis · PDF · Other, textbook chapter; pp. 489–532 · for registered students
- Managerial Accounting, ch. 13: How Do Managers Use Financial and Nonfinancial Performance Measures? · PDF · Saylor Academy, textbook chapter; pp. 883–972 · for registered students
- Financial Management Skills in Small Tourism Businesses: An Exploratory Study · PDF · Reading, article · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
