Organisational Behaviour in Tourism and Hospitality

Course Description

The aim of this unit is to develop learners’ understanding of a range of theoretical and empirical approaches to organisational behaviour in the tourism and hospitality industry. Learners will examine concepts of culture and its multifaceted impacts on managerial behaviour. Learners will review and analyse complex issues that managers have to resolve. Learners will gain a detailed grounding in managing in different cultural contexts and in the management of diverse individuals, groups and teams.

Course Objectives

The aim of this unit is to develop learners’ understanding of a range of theoretical and empirical approaches to organisational behaviour in the tourism and hospitality industry. Learners will examine concepts of culture and its multifaceted impacts on managerial behaviour. Learners will review and analyse complex issues that managers have to resolve. Learners will gain a detailed grounding in managing in different cultural contexts and in the management of diverse individuals, groups and teams.

Key Topics

1. LO1: Understand organisational behaviour theories relevant to the tourism and hospitality industry.
2. LO2: Understand the performance of international tourism and hospitality organisations in relation to their external environment and internal structures.
3. LO3: Be able to evaluate cross-cultural management trends and developments and their implications for the tourism and hospitality industry.
4. LO4: Understand developments in international human resources management and their implications for organisations in the tourism and hospitality industry.

Course Outline

Learning Outcomes

1. LO1 Understand organisational behaviour theories relevant to the tourism and hospitality industry.
2. 1.1 Analyse the management structure of a tourism or hospitality organisation using models of organisational behaviour.
3. 1.2 Evaluate the objectives of a tourism or hospitality organisation.
4. 1.3 Critically evaluate how well the structure of an organisation helps it to achieve its objectives.
5. LO2 Understand the performance of international tourism and hospitality organisations in relation to their external environment and internal structures.
6. 2.1 Analyse the performance of an international tourism or hospitality organisation using company and market data.
7. 2.2 Recommend ways for an international tourism or hospitality organisation to modify its structure or objectives to increase its profitability.
8. LO3 Be able to evaluate cross-cultural management trends and developments and their implications for the tourism and hospitality industry.
9. 3.1 Critically review theories of cross-cultural management.
10. 3.2 Review the emergence of the cultural diversity concept and its implications for the tourism and hospitality workforce.
11. 3.3 Critically evaluate how tourism and hospitality organisations can implement models of cross-cultural human resource management.
12. LO4 Understand developments in international human resources management and their implications for organisations in the tourism and hospitality industry.
13. 4.1 Review the emergence of international human resources management in tourism and hospitality organisations.
14. 4.2 Discuss the importance of leadership and management skills in the international tourism and hospitality industry.
15. 4.3 Critically analyse models of motivation and teamwork that are important to the tourism and hospitality industry.