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Level 6 Diploma in Tourism and Hospitality Management

External environmental analysis

THM603 · Organisational Behaviour and Performance — Week 2 of 16

CourseTHM603
Week2 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

External environmental analysis

  1. PESTLE factors affecting tourism
  2. Porter's Five Forces in hospitality
  3. Competitive dynamics and macro-environmental volatility
  4. External Influences on Organisational Performance - ACCA Advanced Performance Management (APM)
  5. Business Strategy 07 - Competitive Rivalry & Competitive Dynamics

What you will be able to do

  • 2.2 Analyse the impacts of the external operating environment on tourism and hospitality organisations.

Activity

Start with this week’s 2 videos, then: Seminar, guided reading and a short written task: analyse the impacts of the external operating environment on tourism and hospitality organisations.

Study materials

Videos

  • External Influences on Organisational Performance - ACCA Advanced Performance Management (APM) · YouTube · OpenTuition · 44 min · for registered students
  • Business Strategy 07 - Competitive Rivalry & Competitive Dynamics · YouTube · Ajarn Olli · 24 min · for registered students
  • The Five Competitive Forces That Shape Strategy · YouTube · Harvard Business Review · 13 min · for registered students
  • External Analysis: PESTEL Framework | Strategic Management · YouTube · Business School 101 · 15 min · for registered students
  • Business Strategy 03 - The External Environment of a Firm · YouTube · Ajarn Olli · 26 min · for registered students
  • Leading Strategy Paper series: Porter, M. E. (2008) The Five Competitive Forces that Shape Strategy · YouTube · Glenn Parry · 16 min · for registered students

Further resources

  • Mastering Strategic Management, ch. 3: Evaluating the External Environment · PDF · Saylor Academy, textbook chapter; pp. 71–100 · for registered students
  • Principles of Management, ch. 8.3: A firm's external macro environment – PESTEL · PDF · OpenStax, textbook chapter; pp. 223–227 · for registered students
  • Introduction to Business 2e, ch. 1.2: Understanding the business environment · PDF · OpenStax, textbook chapter; pp. 16–19 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 1Week 3
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Operational contexts of hospitality and tourism
  • Week 2: External environmental analysis
  • Week 3: Management structures and organisational models
  • Week 4: Organisational objectives and structural alignment
  • Week 5: Performance measurement and data analysis
  • Week 6: Structural redesign and profitability enhancement
  • Week 7: Leadership dynamics in tourism and hospitality
  • Midterm: Midterm evaluation
  • Week 9: Organisational behaviour theories in leadership
  • Week 10: Strategic human resource management
  • Week 11: Integrated performance and leadership evaluation
  • Week 12: Applying Organisational Behaviour and Performance in practi…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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