This week’s topics
Operational contexts of hospitality and tourism
- Public, private, and non-profit sectors
- Hotel chains versus independent operators
- Operational constraints and service intangibility
- Performance in the not-for-profit sector - ACCA Performance Management (PM)
- Non-financial performance measurement - Fitzgerald and Moon - ACCA Performance Management (PM)
- Lessons for Public versus Private Ownership
What you will be able to do
- 2.1 Appraise different types of tourism and hospitality organisations in an operational context.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: appraise different types of tourism and hospitality organisations in an operational context.
Study materials
Videos
- Performance in the not-for-profit sector - ACCA Performance Management (PM) · YouTube · OpenTuition · 25 min · for registered students
- Non-financial performance measurement - Fitzgerald and Moon - ACCA Performance Management (PM) · YouTube · OpenTuition · 22 min · for registered students
- Lessons for Public versus Private Ownership · YouTube · Marginal Revolution University · 4 min · for registered students
Further resources
- Tourism: The International Business (Mill, 2010), ch. 5: How is tourism organized? · PDF · Other, textbook chapter; pp. 115–129 · for registered students
- All Are Welcome: An Introduction to the Hospitality Industry, ch. 7: Lodging and Hotel Operations · Reading · Libretexts, textbook chapter · for registered students
- Principles of Marketing, ch. 11.2: Service-profit chain and service triangle · PDF · OpenStax, textbook chapter; pp. 379–385 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
