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Level 5 Diploma in Tourism and Hospitality Management

The Virtual Marketplace and Digital Operations

THM502 · Operations Management — Week 7 of 16

CourseTHM502
Week7 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

The Virtual Marketplace and Digital Operations

  1. Impact of Online Travel Agencies (OTAs) and sharing platforms
  2. Dynamic pricing and revenue management systems
  3. Algorithm-driven operational fulfillment
  4. Digital disintermediation
  5. Pricing & Revenue Management Lecture - Topic 13 of Basics of Marketing
  6. Digital Platforms: Saints or Sinners?

What you will be able to do

  • 3.3 Evaluate the existing and potential impacts of the virtual marketplace on the pattern of operational activities in the tourism and hospitality industry.

Activity

Start with this week’s 2 videos, then: Seminar, guided reading and a short written task: evaluate the existing and potential impacts of the virtual marketplace on the pattern of operational activities in the tourism and hospitality industry.

Study materials

Videos

  • Pricing & Revenue Management Lecture - Topic 13 of Basics of Marketing · YouTube · Professor Wolters · 104 min · for registered students
  • Digital Platforms: Saints or Sinners? · YouTube · Saïd Business School, University of Oxford · 62 min · for registered students

Further resources

  • Tourism: The International Business (Mill, 2010), ch. 11: Travel distribution systems · PDF · Other, textbook chapter; pp. 265–286 · for registered students
  • Platform-to-business trading practices (P2B Regulation (EU) 2019/1150) — Commission explainer · Reading · Eu, guidance · for registered students
  • Online Choice Architecture: how digital design can harm competition and consumers (CMA, 2022) · PDF · GOV.UK, report; 76 pages · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 6Midterm
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Evolution and Foundations of Operations Management
  • Week 2: Strategic Operations and Competitive Advantage
  • Week 3: Operations Systems and Process Design
  • Week 4: Product and Process Innovation in Hospitality
  • Week 5: Supply Chain and Logistics Management
  • Week 6: External Operational Environment and Sector Comparison
  • Week 7: The Virtual Marketplace and Digital Operations
  • Midterm: Midterm evaluation
  • Week 9: Fundamentals of Visitor Attraction Management
  • Week 10: Visitor Attractions and Destination Development
  • Week 11: Management and Control Systems in Visitor Attractions
  • Week 12: Applying Operations Management in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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