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Level 5 Diploma in Tourism and Hospitality Management

External Operational Environment and Sector Comparison

THM502 · Operations Management — Week 6 of 16

CourseTHM502
Week6 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

External Operational Environment and Sector Comparison

  1. PESTLE analysis applied to operations
  2. Comparing operational models across airlines, hotels, and cruise lines
  3. Crisis contingency and risk management
  4. Business Strategy 03 - The External Environment of a Firm
  5. CIMA E3 Environment analysis
  6. What is a PESTLE Analysis - Strategic Planning & Environmental Scanning

What you will be able to do

  • 3.1 Assess the importance of external environmental factors in the context of operations management in the tourism and hospitality industry.
  • 3.2 Compare and contrast the operational activities of different businesses operating in the tourism and hospitality industry.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: assess the importance of external environmental factors in the context of operations management in the tourism and hospitality industry.

Study materials

Videos

  • Business Strategy 03 - The External Environment of a Firm · YouTube · Ajarn Olli · 26 min · for registered students
  • CIMA E3 Environment analysis · YouTube · OpenTuition · 18 min · for registered students
  • What is a PESTLE Analysis - Strategic Planning & Environmental Scanning · YouTube · OnStrategy I Virtual Strategist · 5 min · for registered students

Further resources

  • Principles of Management, ch. 8.3: A firm's external macro environment – PESTEL · PDF · OpenStax, textbook chapter; pp. 223–227 · for registered students
  • Mastering Strategic Management, ch. 3: Evaluating the External Environment · PDF · Saylor Academy, textbook chapter; pp. 71–100 · for registered students
  • The Orange Book: Management of Risk – Principles and Concepts (HM Treasury, 2023) · PDF · GOV.UK, guidance; 64 pages · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Evolution and Foundations of Operations Management
  • Week 2: Strategic Operations and Competitive Advantage
  • Week 3: Operations Systems and Process Design
  • Week 4: Product and Process Innovation in Hospitality
  • Week 5: Supply Chain and Logistics Management
  • Week 6: External Operational Environment and Sector Comparison
  • Week 7: The Virtual Marketplace and Digital Operations
  • Midterm: Midterm evaluation
  • Week 9: Fundamentals of Visitor Attraction Management
  • Week 10: Visitor Attractions and Destination Development
  • Week 11: Management and Control Systems in Visitor Attractions
  • Week 12: Applying Operations Management in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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