This week’s topics
Strategic Operations and Competitive Advantage
- Porter's value chain framework
- Order winners and order qualifiers
- Operational cost-efficiency versus service differentiation
- Customer value creation
- Value Chain Analysis EXPLAINED | B2U | Business To You
- Porter's Value Chain Analysis Explained | How Businesses Create Competitive Advantage
- CIMA E3 Value chains, value networks and supply chain management
What you will be able to do
- 1.3 Analyse the ways in which operations management can be used to create customer value and competitive advantage.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: analyse the ways in which operations management can be used to create customer value and competitive advantage.
Study materials
Videos
- Value Chain Analysis EXPLAINED | B2U | Business To You · YouTube · Business To You · 17 min · for registered students
- Porter's Value Chain Analysis Explained | How Businesses Create Competitive Advantage · YouTube · Mister Simplify · 13 min · for registered students
- CIMA E3 Value chains, value networks and supply chain management · YouTube · OpenTuition · 18 min · for registered students
Further resources
- Mastering Strategic Management, ch. 4: Managing Firm Resources · PDF · Saylor Academy, textbook chapter; pp. 101–134 · for registered students
- Principles of Marketing, ch. 11.2: Service-profit chain and service triangle · PDF · OpenStax, textbook chapter; pp. 379–385 · for registered students
- Operations Management (Fanshawe), ch. 1: Introduction to Operations Management · Reading · Other, textbook chapter; PDF pp. 23–52 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
