Applying Communication in Business in practice: case studies

This week’s topics

Applying Communication in Business in practice: case studies

1. Case analysis
2. Linking theory to practice
3. Evaluating evidence
4. Lecture 30 : Case Studies
5. Mastering Logic: 7 Critical Thinking Techniques for Evaluating Arguments and Evidence

What you will be able to do

• 1.2 Compare different stages of a communication model.
• 1.3 Discuss why effective communication is important to a business.
• 3.2 Compare ways in which a business communicates internally.
• 3.4 Assess internal barriers to effective communication in a business.
• 4.2 Compare ways in which a business communicates with external stakeholders.
• 4.4 Assess external barriers to effective communication in a business.

Activity

Start with this week’s 2 videos, then: Case-study workshop: apply the unit’s concepts to a real or realistic case and evaluate the outcome.

Study materials

Videos

• Mastering Logic: 7 Critical Thinking Techniques for Evaluating Arguments and Evidence · YouTube · Lucia Grosaru • Psychology Corner · 12 min · for registered students
• The 3 Models of Communication · YouTube · Professor Hartmann · 4 min · for registered students
• The 7C's of Communication (With Examples) | From A Business Professor · YouTube · Business School 101 · 7 min · for registered students
• Transactional Model of Communication · YouTube · Alexander Lyon Communication Coach · 5 min · for registered students

Further resources

• Workplace Dispute Resolution and the Management of Individual Conflict: Five Case Studies · PDF · Reading, article · for registered students
• Writing Guide with Handbook, ch. 8.5: Writing an analytical report · PDF · OpenStax, textbook chapter; pp. 254–267 · for registered students
• Evaluating Information: Applying the CRAAP Test · PDF · Other, report · for registered students