Business and technology qualifications, Levels 3-6, in Brussels. Explore qualifications
Portal login
Level 4 Diploma in Logistics and Supply Chain Management

External Business Communication

LSC405 · Communication in Business — Week 9 of 16

CourseLSC405
Week9 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

External Business Communication

  1. Customer relationship management communication
  2. Supplier portals and procurement communications
  3. Corporate press releases and media relations
  4. External multichannel communication strategies
  5. The Role of External Communications
  6. What is Customer Relationship Management (CRM)？| From A Business Professor
  7. 5P Governance Framework for SRM Success: Roles, Communication & More!

What you will be able to do

  • 4.1 Explain what is meant by the term ‘external communication’.
  • 4.2 Compare ways in which a business communicates with external stakeholders.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: explain what is meant by the term ‘external communication’.

Study materials

Videos

  • The Role of External Communications · YouTube · Tech Tuesday · 7 min · for registered students
  • What is Customer Relationship Management (CRM)？| From A Business Professor · YouTube · Business School 101 · 8 min · for registered students
  • 5P Governance Framework for SRM Success: Roles, Communication & More! · YouTube · Procurement Tactics · 9 min · for registered students

Further resources

  • Principles of Marketing, ch. 13: Integrated Marketing Communications · PDF · OpenStax, textbook chapter; pp. 447–480 · for registered students
  • Procurement in the Supply Chain World, ch.: Managing Suppliers · Reading · Other, textbook chapter; PDF pp. 60–83 · for registered students
  • Principles of Management, ch. 16: Managerial Communication · PDF · OpenStax, textbook chapter; pp. 477–500 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
MidtermWeek 10
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Foundations and Models of Communication
  • Week 2: Strategic Value and Elements of Communication
  • Week 3: Verbal and Non-Verbal Communication
  • Week 4: Professional Written Communication
  • Week 5: Internal Organisational Communication
  • Week 6: Internal Stakeholder Analysis
  • Week 7: Internal Barriers to Communication
  • Midterm: Midterm evaluation
  • Week 9: External Business Communication
  • Week 10: External Stakeholder Analysis
  • Week 11: External Communication Barriers and Crisis Communication
  • Week 12: Applying Communication in Business in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
Back to the course
Scroll