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Level 4 Diploma in Logistics and Supply Chain Management

External Stakeholder Analysis

LSC405 · Communication in Business — Week 10 of 16

CourseLSC405
Week10 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

External Stakeholder Analysis

  1. Mapping regulatory, investor, and community stakeholders
  2. Engagement matrices for external logistics partners
  3. Tailoring compliance and commercial communications
  4. External feedback mechanisms
  5. Win Over the People Who Can Make or Break Your Work | Connected Leadership
  6. 1004 | Master Your Message: Why You Need a Communications Plan - Social Entrepreneurship Course
  7. How to Earn the Trust of a Stakeholder - Stanford Center for Professional Development

What you will be able to do

  • 4.3 Conduct an external stakeholder analysis with a focus on communication.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: conduct an external stakeholder analysis with a focus on communication.

Study materials

Videos

  • 1004 | Master Your Message: Why You Need a Communications Plan - Social Entrepreneurship Course · YouTube · YaleCourses · 16 min · for registered students
  • How to Earn the Trust of a Stakeholder - Stanford Center for Professional Development · YouTube · Stanford Online · 52 min · for registered students
  • Stakeholders and Stakeholder Mapping · YouTube · tutor2u · 8 min · for registered students

Further resources

  • Business Ethics, ch. 3: Defining and Prioritizing Stakeholders · PDF · OpenStax, textbook chapter; pp. 69–92 · for registered students
  • Principles of Management, ch. 4: External and Internal Organizational Environments and Corporate Culture · PDF · OpenStax, textbook chapter; pp. 89–120 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 9Week 11
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Foundations and Models of Communication
  • Week 2: Strategic Value and Elements of Communication
  • Week 3: Verbal and Non-Verbal Communication
  • Week 4: Professional Written Communication
  • Week 5: Internal Organisational Communication
  • Week 6: Internal Stakeholder Analysis
  • Week 7: Internal Barriers to Communication
  • Midterm: Midterm evaluation
  • Week 9: External Business Communication
  • Week 10: External Stakeholder Analysis
  • Week 11: External Communication Barriers and Crisis Communication
  • Week 12: Applying Communication in Business in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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