This week’s topics
Foundations and Models of Communication
- Defining business communication
- Shannon-Weaver transmission model
- Berlo's SMCR model
- Stages of the communication process
- Understanding Communication Models - Shannon Weaver & Berlo's SMCR (12 Minutes)
- Transmission Model of Communication: Shannon and Weaver
- Communication Models: Basic SMCR Model
What you will be able to do
- 1.1 Explain the term ‘communication.’
- 1.2 Compare different stages of a communication model.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: explain the term ‘communication.’
Study materials
Videos
- Understanding Communication Models - Shannon Weaver & Berlo's SMCR (12 Minutes) · YouTube · Microlearning Daily · 11 min · for registered students
- Transmission Model of Communication: Shannon and Weaver · YouTube · Alexander Lyon Communication Coach · 4 min · for registered students
- Communication Models: Basic SMCR Model · YouTube · Patricia Jenkinson · 5 min · for registered students
Further resources
- Business Communication for Success, ch. 1.2: What is communication? · PDF · Saylor Academy, textbook chapter; pp. 11–21 · for registered students
- Organizational Behavior, ch. 11.1: The process of managerial communication · PDF · OpenStax, textbook chapter; pp. 304–305 · for registered students
- Principles of Marketing, ch. 13.2: The communication process · PDF · OpenStax, textbook chapter; pp. 442–444 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
