Communication in Business

Course Description

The effectiveness of a business’s approach to communication can often be critical to the achievement of strategic and operational objectives. The ways in which a business connects with its internal and external stakeholders, and overcomes different barriers to communication, will determine its short- and long-term success. The aim of this unit is, therefore, to provide learners with the fundamental knowledge and skills to engage in meaningful and appropriate communication irrespective of the context in which the communication is located.

Course Objectives

The effectiveness of a business’s approach to communication can often be critical to the achievement of strategic and operational objectives. The ways in which a business connects with its internal and external stakeholders, and overcomes different barriers to communication, will determine its short- and long-term success. The aim of this unit is, therefore, to provide learners with the fundamental knowledge and skills to engage in meaningful and appropriate communication irrespective of the context in which the communication is located.

Key Topics

1. LO1: Understand the concept and purpose of communication in a business context.
2. LO2: Be able to effectively communicate in a business context.
3. LO3: Understand how a business communicates internally.
4. LO4: Understand how a business communicates externally.

Course Outline

Learning Outcomes

1. LO1 Understand the concept and purpose of communication in a business context.
2. 1.1 Explain the term ‘communication.’
3. 1.2 Compare different stages of a communication model.
4. 1.3 Discuss why effective communication is important to a business.
5. LO2 Be able to effectively communicate in a business context.
6. 2.1 Explain different elements of communication.
7. 2.2 Demonstrate effective verbal and non-verbal communication.
8. 2.3 Demonstrate effective written communication.
9. LO3 Understand how a business communicates internally.
10. 3.1 Explain what is meant by the term ‘internal communication’.
11. 3.2 Compare ways in which a business communicates internally.
12. 3.3 Conduct an internal stakeholder analysis with a focus on communication.
13. 3.4 Assess internal barriers to effective communication in a business.
14. LO4 Understand how a business communicates externally.
15. 4.1 Explain what is meant by the term ‘external communication’.
16. 4.2 Compare ways in which a business communicates with external stakeholders.
17. 4.3 Conduct an external stakeholder analysis with a focus on communication.
18. 4.4 Assess external barriers to effective communication in a business.