This week’s topics
Internal Organisational Communication
- Downward, upward, and horizontal communication flows
- Enterprise intranets and team collaboration tools
- Company town halls and operational briefings
- Formal channels vs informal grapevines
- What is Internal Communication and Why is it Important? [Definition, Types and Strategy]
- The Right Channel Mix for Internal Communications - Masterclass
- How to improve your internal communications channels
What you will be able to do
- 3.1 Explain what is meant by the term ‘internal communication’.
- 3.2 Compare ways in which a business communicates internally.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: explain what is meant by the term ‘internal communication’.
Study materials
Videos
- What is Internal Communication and Why is it Important? [Definition, Types and Strategy] · YouTube · PRLab: The Public Relations Channel · 5 min · for registered students
- The Right Channel Mix for Internal Communications - Masterclass · YouTube · Staffbase · 8 min · for registered students
- How to improve your internal communications channels · YouTube · Joanna Parsons · 8 min · for registered students
Further resources
- Principles of Management, ch. 16: Managerial Communication · PDF · OpenStax, textbook chapter; pp. 477–500 · for registered students
- Principles of Management, ch. 12: Communication in Organizations · PDF · Saylor Academy, textbook chapter; pp. 456–494 · for registered students
- Organizational Behavior, ch. 11: Communication · PDF · OpenStax, textbook chapter; pp. 317–340 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.