This week’s topics
Final assessment and submission
- Final coursework submission
- Assessment against all criteria
What you will be able to do
- 1.1 Explain the role of marketing in business.
- 1.2 Explain the constraints placed on marketing activities.
- 1.3 Explain why conducting marketing research is beneficial to a business.
- 1.4 State ways in which the impact of marketing can be measured.
- 2.1 Explain the elements of the marketing mix.
- 2.2 Explain the purpose of marketing campaigns.
- 2.3 Explain how businesses use digital marketing to support a marketing campaign.
- 3.1 Explain different methods of primary market research.
- 3.2 State the factors which influence the choice of primary market research method.
- 3.3 Conduct primary and secondary research to identify business opportunities.
- 3.4 Assess market research findings to inform a marketing plan.
- 4.1 Plan a marketing campaign for a product/service/event.
- 4.2 Present the marketing campaign to a relevant audience.
- 4.3 Reflect on feedback to make informed improvements to a marketing campaign.
Activity
Final assessment week: submission of the unit assignment.
Study materials
The teaching notes, exercises and videos of this week are in the student portal. Your portal is set up as soon as you receive final acceptance, so you can open them before the semester starts.
