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Level 3 Diploma in Business Management

Assessing Research Findings

BM306 · Marketing — Week 5 of 16

CourseBM306
Week5 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Assessing Research Findings

  1. Qualitative and quantitative data analysis
  2. Data interpretation
  3. SWOT analysis based on findings
  4. Informing marketing plan objectives
  5. Quantitative & Qualitative Marketing Research | A-Level, IB & BTEC Business
  6. SWOT Analysis Explained with Real World Examples
  7. Create a Marketing Plan - Step by step
  8. Write a design brief based on research

What you will be able to do

  • 3.4 Assess market research findings to inform a marketing plan.

Activity

Start with this week’s 4 videos, then: Seminar, guided reading and a short written task: assess market research findings to inform a marketing plan.

Study materials

Videos

  • Quantitative & Qualitative Marketing Research | A-Level, IB & BTEC Business · YouTube · tutor2u · 5 min · for registered students
  • SWOT Analysis Explained with Real World Examples · YouTube · The Marketing Channel - MKTG 101 · 10 min · for registered students
  • Create a Marketing Plan - Step by step · YouTube · The Marketing Channel - MKTG 101 · 35 min · for registered students
  • Write a design brief based on research · Oak National Academy, Key Stage 4 (GCSE level) · for registered students

Further resources

  • Principles of Marketing, ch. 16: The Marketing Plan · PDF · Saylor Academy, textbook chapter; pp. 507–542 · for registered students
  • Principles of Management, ch. 8.2: Using SWOT for strategic analysis · PDF · OpenStax, textbook chapter; pp. 221–222 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Introduction to Marketing and Constraints
  • Week 2: Market Research Benefits and Measuring Impact
  • Week 3: Primary Market Research Methods
  • Week 4: Conducting Market Research
  • Week 5: Assessing Research Findings
  • Week 6: The Marketing Mix
  • Week 7: Marketing Campaigns and Digital Channels
  • Midterm: Midterm evaluation
  • Week 9: Campaign Planning
  • Week 10: Campaign Presentation
  • Week 11: Reflection and Campaign Improvement
  • Week 12: Applying Marketing in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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