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Level 3 Diploma in Business Management

Applying Marketing in practice: case studies

BM306 · Marketing — Week 12 of 16

CourseBM306
Week12 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Applying Marketing in practice: case studies

  1. Case analysis
  2. Linking theory to practice
  3. Evaluating evidence
  4. An Overview of Marketing Research (Case studies of Netflix & its use of AI)
  5. The 4 P's and 7 P's of Marketing Mix (With case studies of Amazon, Tesla & Other brands)
  6. noc20 mg04 lec05 Case Analysis

What you will be able to do

  • 3.4 Assess market research findings to inform a marketing plan.

Activity

Start with this week’s 4 videos, then: Case-study workshop: apply the unit’s concepts to a real or realistic case and evaluate the outcome.

Study materials

Videos

  • An Overview of Marketing Research (Case studies of Netflix & its use of AI) · YouTube · Marketing91 · 5 min · for registered students
  • The 4 P's and 7 P's of Marketing Mix (With case studies of Amazon, Tesla & Other brands) · YouTube · Marketing91 · 10 min · for registered students
  • Marketing Mix 4Ps | McDonald's Examples · YouTube · Two Teachers · 8 min · for registered students
  • How Apple & Aldi use the Marketing Mix to make Business Decisions · YouTube · Two Teachers · 3 min · for registered students

Further resources

  • Principles of Marketing, ch. 16: The Marketing Plan · PDF · Saylor Academy, textbook chapter; pp. 507–542 · for registered students
  • Writing Guide with Handbook, ch. 8.5: Writing an analytical report · PDF · OpenStax, textbook chapter; pp. 254–267 · for registered students
  • Evaluating Information: Applying the CRAAP Test · PDF · Other, report · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 11Week 13
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Introduction to Marketing and Constraints
  • Week 2: Market Research Benefits and Measuring Impact
  • Week 3: Primary Market Research Methods
  • Week 4: Conducting Market Research
  • Week 5: Assessing Research Findings
  • Week 6: The Marketing Mix
  • Week 7: Marketing Campaigns and Digital Channels
  • Midterm: Midterm evaluation
  • Week 9: Campaign Planning
  • Week 10: Campaign Presentation
  • Week 11: Reflection and Campaign Improvement
  • Week 12: Applying Marketing in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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