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Level 3 Diploma in Business Management

The Marketing Mix

BM306 · Marketing — Week 6 of 16

CourseBM306
Week6 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

The Marketing Mix

  1. Product design and lifecycle
  2. Pricing strategies
  3. Promotional methods
  4. Place and distribution channels
  5. Extended mix elements
  6. The Marketing Mix Explained: The 4 Ps of Marketing
  7. Extended Marketing Mix (7P's) | A-Level, IB & BTEC Business
  8. Design Mix in Marketing Products

What you will be able to do

  • 2.1 Explain the elements of the marketing mix.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: explain the elements of the marketing mix.

Study materials

Videos

  • The Marketing Mix Explained: The 4 Ps of Marketing · YouTube · Professor Wolters · 7 min · for registered students
  • Extended Marketing Mix (7P's) | A-Level, IB & BTEC Business · YouTube · tutor2u · 5 min · for registered students
  • Design Mix in Marketing Products · YouTube · tutor2u · 7 min · for registered students

Further resources

  • Principles of Marketing, ch. 1.2: The marketing mix and the 4Ps · PDF · OpenStax, textbook chapter; pp. 18–21 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Introduction to Marketing and Constraints
  • Week 2: Market Research Benefits and Measuring Impact
  • Week 3: Primary Market Research Methods
  • Week 4: Conducting Market Research
  • Week 5: Assessing Research Findings
  • Week 6: The Marketing Mix
  • Week 7: Marketing Campaigns and Digital Channels
  • Midterm: Midterm evaluation
  • Week 9: Campaign Planning
  • Week 10: Campaign Presentation
  • Week 11: Reflection and Campaign Improvement
  • Week 12: Applying Marketing in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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