Assignment workshop: drafting, feedback and improvement

This week’s topics

Assignment workshop: drafting, feedback and improvement

1. Drafting against the criteria
2. Tutor and peer feedback
3. Improving the final submission
4. Editing and Proofreading Tips for Clear and Accurate Writing

What you will be able to do

• 1.1 Explain the role of marketing in business.
• 1.2 Explain the constraints placed on marketing activities.
• 1.3 Explain why conducting marketing research is beneficial to a business.
• 1.4 State ways in which the impact of marketing can be measured.
• 2.1 Explain the elements of the marketing mix.
• 2.2 Explain the purpose of marketing campaigns.
• 2.3 Explain how businesses use digital marketing to support a marketing campaign.
• 3.1 Explain different methods of primary market research.
• 3.2 State the factors which influence the choice of primary market research method.
• 3.3 Conduct primary and secondary research to identify business opportunities.
• 3.4 Assess market research findings to inform a marketing plan.
• 4.1 Plan a marketing campaign for a product/service/event.
• 4.2 Present the marketing campaign to a relevant audience.
• 4.3 Reflect on feedback to make informed improvements to a marketing campaign.

Activity

Start with this week’s 2 videos, then: Draft the assignment, get feedback and improve it before submission.

Study materials

Videos

• Editing and Proofreading Tips for Clear and Accurate Writing · YouTube · ESL English Support · 10 min · for registered students

Further resources

• Writing Guide, 3.5: Peer review and using feedback · PDF · OpenStax, textbook chapter; pp. 92–94 · for registered students
• Writing for Success, ch. 8.1–8.3: Prewriting, outlining and drafting · PDF · Saylor Academy, textbook chapter; pp. 281–318 · for registered students