Introduction to Marketing and Constraints

This week’s topics

Introduction to Marketing and Constraints

1. Role of marketing in business
2. Meeting customer needs
3. Legal and regulatory constraints
4. Ethical considerations and budgetary limits
5. Role of Marketing
6. Marketing Ethics: Consumerism and Ethical Responsibility
7. Understanding Customer Needs | Starbucks Examples
8. Sales and marketing

What you will be able to do

• 1.1 Explain the role of marketing in business.
• 1.2 Explain the constraints placed on marketing activities.

Activity

Start with this week’s 4 videos, then: Seminar, guided reading and a short written task: explain the role of marketing in business.

Study materials

Videos

• Role of Marketing · YouTube · Galton College · 28 min · for registered students
• Marketing Ethics: Consumerism and Ethical Responsibility · YouTube · Galton College · 38 min · for registered students
• Understanding Customer Needs | Starbucks Examples · YouTube · Two Teachers · 9 min · for registered students
• Sales and marketing · Oak National Academy, Key Stage 3 (lower secondary level) · for registered students

Further resources

• Principles of Marketing, ch. 1.1: Marketing and the marketing process · PDF · OpenStax, textbook chapter; pp. 12–17 · for registered students
• CMA207 Unfair commercial practices (2025), ch. 1: Overview · PDF · GOV.UK, textbook chapter; pp. 3–7 · for registered students