This week’s topics
Marketing Campaigns and Digital Channels
- Purpose of marketing campaigns
- Campaign objectives
- Social media marketing
- Search engine optimization (SEO)
- Email and content marketing
- Marketing Aims, Objectives & Campaign Rationale | BTEC National Business Unit 2
- What is Social Media Marketing? | From A Business Professor
- Understand search engine optimization (SEO) | Google Digital Marketing & E-commerce Certificate
What you will be able to do
- 2.2 Explain the purpose of marketing campaigns.
- 2.3 Explain how businesses use digital marketing to support a marketing campaign.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: explain the purpose of marketing campaigns.
Study materials
Videos
- Marketing Aims, Objectives & Campaign Rationale | BTEC National Business Unit 2 · YouTube · tutor2u · 45 min · for registered students
- What is Social Media Marketing? | From A Business Professor · YouTube · Business School 101 · 10 min · for registered students
- Understand search engine optimization (SEO) | Google Digital Marketing & E-commerce Certificate · YouTube · Grow with Google · 38 min · for registered students
Further resources
- Principles of Marketing, ch. 16: Direct, Online, Social Media, and Mobile Marketing · PDF · OpenStax, textbook chapter; pp. 547–582 · for registered students
- Workplace Software and Skills, ch. 8.4: Search engine optimisation · PDF · OpenStax, textbook chapter; pp. 546–551 · for registered students
- Entrepreneurship, 8.3: Marketing Techniques and Tools · PDF · OpenStax, textbook chapter; pp. 288–294 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
