This week’s topics
Campaign Presentation
- Pitch preparation
- Professional presentation techniques
- Visual aids and promotional mock-ups
- Communicating value to stakeholders
- Share metrics and insights with stakeholders | Google Digital Marketing & E-commerce Certificate
- Presentations - Visual Aids
- How to give a strong presentation: tips & key phrases
What you will be able to do
- 4.2 Present the marketing campaign to a relevant audience.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: present the marketing campaign to a relevant audience.
Study materials
Videos
- Share metrics and insights with stakeholders | Google Digital Marketing & E-commerce Certificate · YouTube · Grow with Google · 30 min · for registered students
- Presentations - Visual Aids · YouTube · Manchester Metropolitan University · 7 min · for registered students
- How to give a strong presentation: tips & key phrases · YouTube · Business English Benjamin · engVid · 9 min · for registered students
Further resources
- Entrepreneurship, ch. 7.3: Developing pitches for various audiences · PDF · OpenStax, textbook chapter; pp. 237–245 · for registered students
- Workplace Software and Skills, ch. 6.2: Designing a presentation in PowerPoint · PDF · OpenStax, textbook chapter; pp. 393–406 · for registered students
- Business Communication for Success, ch. 8.3: Feedback as an opportunity · PDF · Saylor Academy, textbook chapter; pp. 315–320 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
