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Level 3 Diploma in Business Management

Conducting Market Research

BM306 · Marketing — Week 4 of 16

CourseBM306
Week4 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Conducting Market Research

  1. Collecting primary data
  2. Desk research using secondary sources
  3. Competitor analysis
  4. Identifying market gaps and business opportunities
  5. Primary & Secondary Market Research
  6. Secondary Market Research Explained | Internet Research, External Reports, & Internal Sources.
  7. Primary Data vs Secondary Data

What you will be able to do

  • 3.3 Conduct primary and secondary research to identify business opportunities.

Activity

Start with this week’s 4 videos, then: Seminar, guided reading and a short written task: conduct primary and secondary research to identify business opportunities.

Study materials

Videos

  • Primary & Secondary Market Research · YouTube · Bizconsesh · 8 min · for registered students
  • Secondary Market Research Explained | Internet Research, External Reports, & Internal Sources. · YouTube · Two Teachers · 10 min · for registered students
  • Primary Data vs Secondary Data · YouTube · The Marketing Channel - MKTG 101 · 11 min · for registered students
  • Primary And Secondary Research Sources | What Is Primary And Secondary Data? · YouTube · Dr Hayley Stainton | Tourism Teacher · 10 min · for registered students

Further resources

  • Entrepreneurship, ch. 5.2: Researching business opportunities · PDF · OpenStax, textbook chapter; pp. 169–180 · for registered students
  • Principles of Marketing, ch. 6.1–6.2: Marketing research and sources · PDF · OpenStax, textbook chapter; pp. 198–202 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 3Week 5
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Introduction to Marketing and Constraints
  • Week 2: Market Research Benefits and Measuring Impact
  • Week 3: Primary Market Research Methods
  • Week 4: Conducting Market Research
  • Week 5: Assessing Research Findings
  • Week 6: The Marketing Mix
  • Week 7: Marketing Campaigns and Digital Channels
  • Midterm: Midterm evaluation
  • Week 9: Campaign Planning
  • Week 10: Campaign Presentation
  • Week 11: Reflection and Campaign Improvement
  • Week 12: Applying Marketing in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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