Assignment workshop: research, planning and referencing

This week’s topics

Assignment workshop: research, planning and referencing

1. Unpacking the assignment brief and criteria
2. Finding and evaluating sources
3. Planning and referencing
4. How to Write Effective Report and Essay | Talent and Skills HuB
5. The credibility of sources

What you will be able to do

• 1.1 Explain the role of marketing in business.
• 1.2 Explain the constraints placed on marketing activities.
• 1.3 Explain why conducting marketing research is beneficial to a business.
• 1.4 State ways in which the impact of marketing can be measured.
• 2.1 Explain the elements of the marketing mix.
• 2.2 Explain the purpose of marketing campaigns.
• 2.3 Explain how businesses use digital marketing to support a marketing campaign.
• 3.1 Explain different methods of primary market research.
• 3.2 State the factors which influence the choice of primary market research method.
• 3.3 Conduct primary and secondary research to identify business opportunities.
• 3.4 Assess market research findings to inform a marketing plan.
• 4.1 Plan a marketing campaign for a product/service/event.
• 4.2 Present the marketing campaign to a relevant audience.
• 4.3 Reflect on feedback to make informed improvements to a marketing campaign.

Activity

Start with this week’s 2 videos, then: Plan the unit assignment against every criterion; source and reference the evidence.

Study materials

Videos

• How to Write Effective Report and Essay | Talent and Skills HuB · YouTube · Talent and Skills HuB · 10 min · for registered students
• The credibility of sources · Oak National Academy, Key Stage 3 (lower secondary level) · for registered students

Further resources

• Harvard Referencing quick guide 2025 (York St John University) · PDF · Other, report · for registered students
• Writing for Success, ch. 8.1–8.3: Prewriting, outlining and drafting · PDF · Saylor Academy, textbook chapter; pp. 281–318 · for registered students
• Evaluating Information: Applying the CRAAP Test · PDF · Other, report · for registered students