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Level 3 Diploma in Business Management

Reflection and Campaign Improvement

BM306 · Marketing — Week 11 of 16

CourseBM306
Week11 of 16
SemesterII
TutorOnline in the course chat

This week’s topics

Reflection and Campaign Improvement

  1. Gathering audience feedback
  2. Evaluative reflection techniques
  3. Identifying areas for improvement
  4. Revising campaign plans
  5. Lec 59 - Marketing Techniques Implementation & Control
  6. Integrating RACE and SOSTAC® planning frameworks
  7. 403 | Test Your Ideas: Get Feedback & Fail Fast - Social Entrepreneurship Course
  8. Feedback and evaluation

What you will be able to do

  • 4.3 Reflect on feedback to make informed improvements to a marketing campaign.

Activity

Start with this week’s 4 videos, then: Seminar, guided reading and a short written task: reflect on feedback to make informed improvements to a marketing campaign.

Study materials

Videos

  • Integrating RACE and SOSTAC® planning frameworks · YouTube · Dr Dave - Dr Dave Chaffey · 10 min · for registered students
  • 403 | Test Your Ideas: Get Feedback & Fail Fast - Social Entrepreneurship Course · YouTube · YaleCourses · 3 min · for registered students
  • Feedback and evaluation · Oak National Academy, Key Stage 4 (GCSE level) · for registered students

Further resources

  • Launch! Advertising and Promotion in Real Time, ch. 14: ROI: Did the Campaign Work? · PDF · Saylor Academy, textbook chapter; PDF pp. 404–446 · for registered students
  • Business Communication for Success, ch. 8.3: Feedback as an opportunity · PDF · Saylor Academy, textbook chapter; pp. 315–320 · for registered students
  • Principles of Marketing, ch. 10: Gathering and Using Information: Marketing Research and Market Intelligence · PDF · Saylor Academy, textbook chapter; pp. 305–351 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 10Week 12
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Introduction to Marketing and Constraints
  • Week 2: Market Research Benefits and Measuring Impact
  • Week 3: Primary Market Research Methods
  • Week 4: Conducting Market Research
  • Week 5: Assessing Research Findings
  • Week 6: The Marketing Mix
  • Week 7: Marketing Campaigns and Digital Channels
  • Midterm: Midterm evaluation
  • Week 9: Campaign Planning
  • Week 10: Campaign Presentation
  • Week 11: Reflection and Campaign Improvement
  • Week 12: Applying Marketing in practice: case studies
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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