CourseBM306

Week8 of 16

SemesterII

TutorOnline in the course chat

This week’s topics

Midterm evaluation

Midterm assessment of the criteria taught so far
Individual feedback and targets

What you will be able to do

1.1 Explain the role of marketing in business.
1.2 Explain the constraints placed on marketing activities.
1.3 Explain why conducting marketing research is beneficial to a business.
1.4 State ways in which the impact of marketing can be measured.
2.1 Explain the elements of the marketing mix.
2.2 Explain the purpose of marketing campaigns.
2.3 Explain how businesses use digital marketing to support a marketing campaign.

Activity

Midterm assessment task and individual feedback.

Study materials

The teaching notes, exercises and videos of this week are in the student portal. Your portal is set up as soon as you receive final acceptance, so you can open them before the semester starts.

Week 7 Week 9

Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal

Course plan

Week 1: Introduction to Marketing and Constraints
Week 2: Market Research Benefits and Measuring Impact
Week 3: Primary Market Research Methods
Week 4: Conducting Market Research
Week 5: Assessing Research Findings
Week 6: The Marketing Mix
Week 7: Marketing Campaigns and Digital Channels
Midterm: Midterm evaluation
Week 9: Campaign Planning
Week 10: Campaign Presentation
Week 11: Reflection and Campaign Improvement
Week 12: Applying Marketing in practice: case studies
Week 13: Assignment workshop: research, planning and referencing
Week 14: Assignment workshop: drafting, feedback and improvement
Week 15: Review and coursework completion
Final: Final assessment and submission

Back to the course