This week’s topics
Review and coursework completion
- Reviewing the learning outcomes
- Completing and checking coursework against the criteria
- Self-assessment
What you will be able to do
- 1.1 Summarise the evolution of the strategic management approach.
- 1.2 Evaluate the importance of strategic management for the tourism and hospitality industry.
- 1.3 Analyse the performance of tourism and hospitality organisations from the perspective of strategic management theory.
- 2.1 Summarise the evolution of the strategic marketing approach.
- 2.2 Evaluate the importance of strategic marketing for tourism and hospitality organisations.
- 2.3 Analyse the marketing of tourism and hospitality organisations from the perspective of strategic marketing theory.
- 3.1 Evaluate environmental factors in relation to strategic management and marketing on tourism and hospitality organisations.
- 3.2 Critically appraise the impact of environmental factors on strategic management and marketing in tourism and hospitality organisations.
- 4.1 Research academic sources to identify appropriate theories and models of strategic management and marketing.
- 4.2 Research industry sources to identify contemporary strategic management and marketing trends in the tourism and hospitality industry.
Activity
Guided review of every criterion; coursework completion clinic and peer review.
Study materials
The teaching notes, exercises and videos of this week are in the student portal. Your portal is set up as soon as you receive final acceptance, so you can open them before the semester starts.
