This week’s topics
Internal Capabilities and Performance
- Resource-Based View (RBV) and VRIO framework
- Dynamic capabilities in service operations
- Balanced Scorecard implementation
- Strategic performance auditing
- The Resource-Based View: Resources, Capabilities, and Competitive Advantage
- VRIO Framework EXPLAINED | B2U | Business To You
- Leading Strategy Paper Series: Kaplan and Norton 1992 "The Balanced Scorecard"
What you will be able to do
- 1.2 Evaluate the importance of strategic management for the tourism and hospitality industry.
- 1.3 Analyse the performance of tourism and hospitality organisations from the perspective of strategic management theory.
- 4.1 Research academic sources to identify appropriate theories and models of strategic management and marketing.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: evaluate the importance of strategic management for the tourism and hospitality industry.
Study materials
Videos
- The Resource-Based View: Resources, Capabilities, and Competitive Advantage · YouTube · Professor Kuban Explains · 14 min · for registered students
- VRIO Framework EXPLAINED | B2U | Business To You · YouTube · Business To You · 14 min · for registered students
- Leading Strategy Paper Series: Kaplan and Norton 1992 "The Balanced Scorecard" · YouTube · Glenn Parry · 13 min · for registered students
Further resources
- Mastering Strategic Management, ch. 4: Managing Firm Resources · PDF · Saylor Academy, textbook chapter; pp. 101–134 · for registered students
- Principles of Accounting, Volume 2: Managerial Accounting, ch. 12: Balanced Scorecard and Other Performance Measures · PDF · OpenStax, textbook chapter; pp. 565–604 · for registered students
- Principles of Management, ch. 15: The Essentials of Control · PDF · Saylor Academy, textbook chapter; pp. 566–607 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
