Assignment workshop: research, planning and referencing

This week’s topics

Assignment workshop: research, planning and referencing

1. Unpacking the assignment brief and criteria
2. Finding and evaluating sources
3. Planning and referencing
4. Planning your search strategy 2025
5. Things To Do Before You Hand In Your Assignment
6. Citing and referencing using the Harvard Style

What you will be able to do

• 1.1 Summarise the evolution of the strategic management approach.
• 1.2 Evaluate the importance of strategic management for the tourism and hospitality industry.
• 1.3 Analyse the performance of tourism and hospitality organisations from the perspective of strategic management theory.
• 2.1 Summarise the evolution of the strategic marketing approach.
• 2.2 Evaluate the importance of strategic marketing for tourism and hospitality organisations.
• 2.3 Analyse the marketing of tourism and hospitality organisations from the perspective of strategic marketing theory.
• 3.1 Evaluate environmental factors in relation to strategic management and marketing on tourism and hospitality organisations.
• 3.2 Critically appraise the impact of environmental factors on strategic management and marketing in tourism and hospitality organisations.
• 4.1 Research academic sources to identify appropriate theories and models of strategic management and marketing.
• 4.2 Research industry sources to identify contemporary strategic management and marketing trends in the tourism and hospitality industry.

Activity

Start with this week’s 3 videos, then: Plan the unit assignment against every criterion; source and reference the evidence.

Study materials

Videos

• Planning your search strategy 2025 · YouTube · University of Staffordshire Student Life · 24 min · for registered students
• Things To Do Before You Hand In Your Assignment · YouTube · University of Staffordshire Student Life · 22 min · for registered students
• Citing and referencing using the Harvard Style · YouTube · UCDLibrary · 7 min · for registered students

Further resources

• Harvard Referencing quick guide 2025 (York St John University) · PDF · Other, report · for registered students
• Writing for Success, ch. 8.1–8.3: Prewriting, outlining and drafting · PDF · Saylor Academy, textbook chapter; pp. 281–318 · for registered students
• Evaluating Information: Applying the CRAAP Test · PDF · Other, report · for registered students