This week’s topics
Strategic Formulation and Direction
- Porter's generic strategies
- Ansoff's growth matrix
- Strategic alliances, mergers, and franchising models
- Assessing strategic fit and feasibility
- SBL Topic Explainer: Suitability, Acceptability & Feasibility (SAF)
- SBL Topic Explainer: Strategic choices - Ansoff Matrix
- Types of Strategic Alliances in Developing Strategy
What you will be able to do
- 1.2 Evaluate the importance of strategic management for the tourism and hospitality industry.
- 1.3 Analyse the performance of tourism and hospitality organisations from the perspective of strategic management theory.
- 4.1 Research academic sources to identify appropriate theories and models of strategic management and marketing.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: evaluate the importance of strategic management for the tourism and hospitality industry.
Study materials
Videos
- SBL Topic Explainer: Suitability, Acceptability & Feasibility (SAF) · YouTube · ACCA Student Study Resources · 11 min · for registered students
- SBL Topic Explainer: Strategic choices - Ansoff Matrix · YouTube · ACCA Student Study Resources · 20 min · for registered students
- Types of Strategic Alliances in Developing Strategy · YouTube · Galton College · 17 min · for registered students
Further resources
- Mastering Strategic Management, ch. 5: Selecting Business-Level Strategies · PDF · Saylor Academy, textbook chapter; pp. 135–179 · for registered students
- Introduction to Business 2e, ch. 4.5: Franchising · PDF · OpenStax, textbook chapter; pp. 131–137 · for registered students
- Principles of Marketing, ch. 2: Strategic Planning · PDF · Saylor Academy, textbook chapter; pp. 29–61 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
