This week’s topics
Macro-Environmental Analysis
- PESTLE framework in international tourism
- Geopolitical risk and crisis resilience
- Socio-demographic shifts and sustainability drivers
- Academic models of environmental turbulence
- Comprehensive PESTEL Analysis Tutorial: Strategic Business Planning
- Lecture 26: Environmental Analysis – Resource Based Model
- Marketing for Good: How Global Brands Approach Sustainability
What you will be able to do
- 3.1 Evaluate environmental factors in relation to strategic management and marketing on tourism and hospitality organisations.
- 3.2 Critically appraise the impact of environmental factors on strategic management and marketing in tourism and hospitality organisations.
- 4.1 Research academic sources to identify appropriate theories and models of strategic management and marketing.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: evaluate environmental factors in relation to strategic management and marketing on tourism and hospitality organisations.
Study materials
Videos
- Comprehensive PESTEL Analysis Tutorial: Strategic Business Planning · YouTube · The Marketing Channel - MKTG 101 · 35 min · for registered students
- Marketing for Good: How Global Brands Approach Sustainability · YouTube · The University of Chicago Booth School of Business · 60 min · for registered students
- Sustainability in the Hospitality Industry: Challenges and Opportunities · YouTube · eCornell · 60 min · for registered students
- Global Trends in Hospitality Sustainability Performance: Insights From the CHSB Index · YouTube · eCornell · 53 min · for registered students
- External Analysis: PESTEL Framework | Strategic Management · YouTube · Business School 101 · 15 min · for registered students
- PESTEL Analysis EXPLAINED | B2U | Business To You · YouTube · Business To You · 10 min · for registered students
- Sustainability in hospitality: how is data making an impact? · YouTube · eCornell · 63 min · for registered students
Further resources
- Mastering Strategic Management, ch. 3: Evaluating the External Environment · PDF · Saylor Academy, textbook chapter; pp. 71–100 · for registered students
- Transition Pathway for Tourism (European Commission, 2022) · Reading · Eu, report · for registered students
- Transition Pathway for Tourism: taking stock of progress by 2023 (European Commission, 2024) · PDF · Eu, report · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
