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Level 7 Diploma in Tourism and Hospitality Management

Evolution of Strategic Management

THM701 · Strategic Management and Marketing — Week 1 of 16

CourseTHM701
Week1 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Evolution of Strategic Management

  1. Classical and modern strategy paradigms
  2. Mintzberg's strategic 5Ps
  3. Strategic planning schools of thought
  4. Role of strategy in turbulent hospitality markets
  5. Leading Strategy Paper Series: Mintzberg and Waters 1985 Of strategies, deliberate and emergent
  6. 5 Ps of Strategy - Mintzberg
  7. Lecture 06: Strategic Planning, Thinking and Business Policy

What you will be able to do

  • 1.1 Summarise the evolution of the strategic management approach.
  • 1.2 Evaluate the importance of strategic management for the tourism and hospitality industry.
  • 4.1 Research academic sources to identify appropriate theories and models of strategic management and marketing.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: summarise the evolution of the strategic management approach.

Study materials

Videos

  • Leading Strategy Paper Series: Mintzberg and Waters 1985 Of strategies, deliberate and emergent · YouTube · Glenn Parry · 21 min · for registered students
  • 5 Ps of Strategy - Mintzberg · YouTube · EPM · 10 min · for registered students
  • CIMA E3 Strategic planning models · YouTube · OpenTuition · 32 min · for registered students
  • Business Strategy 01 - Introduction to Strategic Management · YouTube · Ajarn Olli · 18 min · for registered students

Further resources

  • Mastering Strategic Management, ch. 1: Mastering Strategy: Art and Science · PDF · Saylor Academy, textbook chapter; pp. 4–36 · for registered students
  • Principles of Management, ch. 9: The Strategic Management Process: Achieving and Sustaining Competitive Advantage · PDF · OpenStax, textbook chapter; pp. 261–284 · for registered students
  • Principles of Management, ch. 5: Strategizing · PDF · Saylor Academy, textbook chapter; pp. 173–232 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 2
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Evolution of Strategic Management
  • Week 2: Macro-Environmental Analysis
  • Week 3: Competitive and Industry Dynamics
  • Week 4: Internal Capabilities and Performance
  • Week 5: Strategic Formulation and Direction
  • Week 6: Evolution of Strategic Marketing
  • Week 7: Market Segmentation, Targeting, and Positioning
  • Midterm: Midterm evaluation
  • Week 9: Strategic Marketing Application and Performance
  • Week 10: Digital Transformation and Industry Trends
  • Week 11: Strategic Synthesis and Sustainable Governance
  • Week 12: Applying Strategic Management and Marketing in practice: ca…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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