Strategic Management and Marketing

Course Description

The aim of this unit is to develop learners’ understanding of strategic management and marketing in tourism and hospitality organisations. Learners will study a range of organisations and apply theories to understand strategic decision-making and strategic marketing.

Course Objectives

The aim of this unit is to develop learners’ understanding of strategic management and marketing in tourism and hospitality organisations. Learners will study a range of organisations and apply theories to understand strategic decision-making and strategic marketing.

Key Topics

1. LO1: Be able to analyse the strategic management approach in the tourism and hospitality context.
2. LO2: Be able to analyse strategic approaches to marketing in tourism and hospitality organisations.
3. LO3: Be able to assess the impacts of environmental factors on strategic management and marketing in tourism and hospitality organisations.
4. LO4: Be able to research information from a range of academic and industry sources.

Course Outline

Learning Outcomes

1. LO1 Be able to analyse the strategic management approach in the tourism and hospitality context.
2. 1.1 Summarise the evolution of the strategic management approach.
3. 1.2 Evaluate the importance of strategic management for the tourism and hospitality industry.
4. 1.3 Analyse the performance of tourism and hospitality organisations from the perspective of strategic management theory.
5. LO2 Be able to analyse strategic approaches to marketing in tourism and hospitality organisations.
6. 2.1 Summarise the evolution of the strategic marketing approach.
7. 2.2 Evaluate the importance of strategic marketing for tourism and hospitality organisations.
8. 2.3 Analyse the marketing of tourism and hospitality organisations from the perspective of strategic marketing theory.
9. LO3 Be able to assess the impacts of environmental factors on strategic management and marketing in tourism and hospitality organisations.
10. 3.1 Evaluate environmental factors in relation to strategic management and marketing on tourism and hospitality organisations.
11. 3.2 Critically appraise the impact of environmental factors on strategic management and marketing in tourism and hospitality organisations.
12. LO4 Be able to research information from a range of academic and industry sources.
13. 4.1 Research academic sources to identify appropriate theories and models of strategic management and marketing.
14. 4.2 Research industry sources to identify contemporary strategic management and marketing trends in the tourism and hospitality industry.