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Level 7 Diploma in Tourism and Hospitality Management

Competitive and Industry Dynamics

THM701 · Strategic Management and Marketing — Week 3 of 16

CourseTHM701
Week3 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Competitive and Industry Dynamics

  1. Porter's Five Forces in hospitality
  2. Strategic group analysis and competitor mapping
  3. Disruption from peer-to-peer platforms and OTAs
  4. Industry market intelligence gathering
  5. The Five Competitive Forces That Shape Strategy
  6. Business Strategy 07 - Competitive Rivalry & Competitive Dynamics
  7. Leading Strategy Paper series: Porter, M. E. (2008) The Five Competitive Forces that Shape Strategy

What you will be able to do

  • 3.1 Evaluate environmental factors in relation to strategic management and marketing on tourism and hospitality organisations.
  • 3.2 Critically appraise the impact of environmental factors on strategic management and marketing in tourism and hospitality organisations.
  • 4.2 Research industry sources to identify contemporary strategic management and marketing trends in the tourism and hospitality industry.

Activity

Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: evaluate environmental factors in relation to strategic management and marketing on tourism and hospitality organisations.

Study materials

Videos

  • The Five Competitive Forces That Shape Strategy · YouTube · Harvard Business Review · 13 min · for registered students
  • Business Strategy 07 - Competitive Rivalry & Competitive Dynamics · YouTube · Ajarn Olli · 24 min · for registered students
  • Leading Strategy Paper series: Porter, M. E. (2008) The Five Competitive Forces that Shape Strategy · YouTube · Glenn Parry · 16 min · for registered students

Further resources

  • Mastering Strategic Management, ch. 3: Evaluating the External Environment · PDF · Saylor Academy, textbook chapter; pp. 71–100 · for registered students
  • Platform-to-business trading practices (P2B Regulation (EU) 2019/1150) — Commission explainer · Reading · Eu, guidance · for registered students
  • Principles of Marketing, ch. 6: Marketing Research and Market Intelligence · PDF · OpenStax, textbook chapter; pp. 211–238 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
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Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Evolution of Strategic Management
  • Week 2: Macro-Environmental Analysis
  • Week 3: Competitive and Industry Dynamics
  • Week 4: Internal Capabilities and Performance
  • Week 5: Strategic Formulation and Direction
  • Week 6: Evolution of Strategic Marketing
  • Week 7: Market Segmentation, Targeting, and Positioning
  • Midterm: Midterm evaluation
  • Week 9: Strategic Marketing Application and Performance
  • Week 10: Digital Transformation and Industry Trends
  • Week 11: Strategic Synthesis and Sustainable Governance
  • Week 12: Applying Strategic Management and Marketing in practice: ca…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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