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Level 7 Diploma in Tourism and Hospitality Management

Assignment workshop: drafting, feedback and improvement

THM701 · Strategic Management and Marketing — Week 14 of 16

CourseTHM701
Week14 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Assignment workshop: drafting, feedback and improvement

  1. Drafting against the criteria
  2. Tutor and peer feedback
  3. Improving the final submission
  4. Feedback and peer review
  5. 5 Steps To Write a First Class Essay: PROFESSOR EXPLAINS

What you will be able to do

  • 1.1 Summarise the evolution of the strategic management approach.
  • 1.2 Evaluate the importance of strategic management for the tourism and hospitality industry.
  • 1.3 Analyse the performance of tourism and hospitality organisations from the perspective of strategic management theory.
  • 2.1 Summarise the evolution of the strategic marketing approach.
  • 2.2 Evaluate the importance of strategic marketing for tourism and hospitality organisations.
  • 2.3 Analyse the marketing of tourism and hospitality organisations from the perspective of strategic marketing theory.
  • 3.1 Evaluate environmental factors in relation to strategic management and marketing on tourism and hospitality organisations.
  • 3.2 Critically appraise the impact of environmental factors on strategic management and marketing in tourism and hospitality organisations.
  • 4.1 Research academic sources to identify appropriate theories and models of strategic management and marketing.
  • 4.2 Research industry sources to identify contemporary strategic management and marketing trends in the tourism and hospitality industry.

Activity

Start with this week’s 2 videos, then: Draft the assignment, get feedback and improve it before submission.

Study materials

Videos

  • Feedback and peer review · YouTube · Akademiskt skrivande/Academic Writing · 6 min · for registered students
  • 5 Steps To Write a First Class Essay: PROFESSOR EXPLAINS · YouTube · Professor Mark Egan · 8 min · for registered students

Further resources

  • Writing Guide with Handbook, ch. 7.3: Criteria, evidence, evaluation · PDF · OpenStax, textbook chapter; pp. 214–216 · for registered students
  • Supporting learners' agentic engagement with feedback: a systematic review · PDF · Reading, article · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
Week 13Week 15
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

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Course plan
  • Week 1: Evolution of Strategic Management
  • Week 2: Macro-Environmental Analysis
  • Week 3: Competitive and Industry Dynamics
  • Week 4: Internal Capabilities and Performance
  • Week 5: Strategic Formulation and Direction
  • Week 6: Evolution of Strategic Marketing
  • Week 7: Market Segmentation, Targeting, and Positioning
  • Midterm: Midterm evaluation
  • Week 9: Strategic Marketing Application and Performance
  • Week 10: Digital Transformation and Industry Trends
  • Week 11: Strategic Synthesis and Sustainable Governance
  • Week 12: Applying Strategic Management and Marketing in practice: ca…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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