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Level 7 Diploma in Tourism and Hospitality Management

Midterm evaluation

THM701 · Strategic Management and Marketing — Midterm

CourseTHM701
Week8 of 16
SemesterI
TutorOnline in the course chat

This week’s topics

Midterm evaluation

  1. Midterm assessment of the criteria taught so far
  2. Individual feedback and targets

What you will be able to do

  • 1.1 Summarise the evolution of the strategic management approach.
  • 1.2 Evaluate the importance of strategic management for the tourism and hospitality industry.
  • 1.3 Analyse the performance of tourism and hospitality organisations from the perspective of strategic management theory.
  • 2.1 Summarise the evolution of the strategic marketing approach.
  • 2.2 Evaluate the importance of strategic marketing for tourism and hospitality organisations.
  • 2.3 Analyse the marketing of tourism and hospitality organisations from the perspective of strategic marketing theory.

Activity

Midterm assessment task and individual feedback.

Study materials

The teaching notes, exercises and videos of this week are in the student portal. Your portal is set up as soon as you receive final acceptance, so you can open them before the semester starts.
Week 7Week 9
Course chat

Admitted students ask questions on this week’s page in the student portal: an AI assistant trained on the course answers first, and during the course’s timetabled classes Connect to your tutor brings your tutor into the chat, who may start a call if needed.

Open this week in the portal
Course plan
  • Week 1: Evolution of Strategic Management
  • Week 2: Macro-Environmental Analysis
  • Week 3: Competitive and Industry Dynamics
  • Week 4: Internal Capabilities and Performance
  • Week 5: Strategic Formulation and Direction
  • Week 6: Evolution of Strategic Marketing
  • Week 7: Market Segmentation, Targeting, and Positioning
  • Midterm: Midterm evaluation
  • Week 9: Strategic Marketing Application and Performance
  • Week 10: Digital Transformation and Industry Trends
  • Week 11: Strategic Synthesis and Sustainable Governance
  • Week 12: Applying Strategic Management and Marketing in practice: ca…
  • Week 13: Assignment workshop: research, planning and referencing
  • Week 14: Assignment workshop: drafting, feedback and improvement
  • Week 15: Review and coursework completion
  • Final: Final assessment and submission
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