Applying Strategic Management and Marketing in practice: case studies

This week’s topics

Applying Strategic Management and Marketing in practice: case studies

1. Case analysis
2. Linking theory to practice
3. Evaluating evidence
4. noc20 mg04 lec05 Case Analysis
5. noc20 mg04 lec06 Case Analysis 2
6. Stanford Seminar - Applying Theory to Practice (and Practice to Theory)

What you will be able to do

• 1.2 Evaluate the importance of strategic management for the tourism and hospitality industry.
• 1.3 Analyse the performance of tourism and hospitality organisations from the perspective of strategic management theory.
• 2.2 Evaluate the importance of strategic marketing for tourism and hospitality organisations.
• 2.3 Analyse the marketing of tourism and hospitality organisations from the perspective of strategic marketing theory.
• 3.1 Evaluate environmental factors in relation to strategic management and marketing on tourism and hospitality organisations.
• 3.2 Critically appraise the impact of environmental factors on strategic management and marketing in tourism and hospitality organisations.

Activity

Start with this week’s 3 videos, then: Case-study workshop: apply the unit’s concepts to a real or realistic case and evaluate the outcome.

Study materials

Videos

• Stanford Seminar - Applying Theory to Practice (and Practice to Theory) · YouTube · Stanford Online · 59 min · for registered students
• Inside Tata’s IHCL: The Company Behind Taj, Vivanta, Ginger & a Global Hotel Empire · YouTube · Lets CatchUp · 26 min · for registered students
• Marriott CFO on How the Company Grew to Become the Largest Hotel Chain | WSJ · YouTube · The Wall Street Journal · 12 min · for registered students
• Taj Hotels Case Study - 9 Strategies for new markets · YouTube · AMPERSAND · 7 min · for registered students
• Why Marriott, Hilton and Hyatt Don’t Actually Own Most of Their Hotels | WSJ The Economics Of · YouTube · The Wall Street Journal · 8 min · for registered students

Further resources

• Five Misunderstandings About Case-Study Research · Reading · Arxiv, article · for registered students
• Writing Guide with Handbook, ch. 8.5: Writing an analytical report · PDF · OpenStax, textbook chapter; pp. 254–267 · for registered students
• MIT OpenCourseWare 15.904 Strategic Management II (Fall 2005) · Reading · MIT OpenCourseWare, course · for registered students