This week’s topics
Strategic Synthesis and Sustainable Governance
- Environmental, Social, and Governance (ESG) criteria
- Over-tourism mitigation and ethical stewardship
- Synthesising strategic management and marketing plans
- Future-proofing tourism organisations
- Embedding sustainability: Navigating challenges and driving meaningful change in organisations
- Beyond greenwashing: How ESG became a corporate battleground
- The Insightful Leader Live: The Future of ESG
What you will be able to do
- 1.3 Analyse the performance of tourism and hospitality organisations from the perspective of strategic management theory.
- 3.2 Critically appraise the impact of environmental factors on strategic management and marketing in tourism and hospitality organisations.
- 4.1 Research academic sources to identify appropriate theories and models of strategic management and marketing.
- 4.2 Research industry sources to identify contemporary strategic management and marketing trends in the tourism and hospitality industry.
Activity
Start with this week’s 3 videos, then: Seminar, guided reading and a short written task: analyse the performance of tourism and hospitality organisations from the perspective of strategic management theory.
Study materials
Videos
- Embedding sustainability: Navigating challenges and driving meaningful change in organisations · YouTube · Saïd Business School, University of Oxford · 58 min · for registered students
- Beyond greenwashing: How ESG became a corporate battleground · YouTube · London Business School · 31 min · for registered students
- The Insightful Leader Live: The Future of ESG · YouTube · Kellogg School of Management · 61 min · for registered students
- Embedding Tourism Development Links with regional plans and strategies · YouTube · UN Tourism · 11 min · for registered students
- How can we create a sustainable future for global tourism? · YouTube · eCornell · 57 min · for registered students
Further resources
- OECD Tourism Trends and Policies 2024, ch. 1: Tourism Trends and Policies · PDF · Oecd, report; pp. 16–46 · for registered students
- UNWTO Guidelines for Institutional Strengthening of Destination Management Organizations (DMOs) (2019) · PDF · Un, guidance · for registered students
- Mastering Strategic Management, ch. 10: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility · PDF · Saylor Academy, textbook chapter; pp. 313–337 · for registered students
Materials marked “for registered students” open in the student portal, which is set up as soon as you receive final acceptance.
